About

Hi there! Our company was co-founded by Greg Hoover in North Texas in April 2013 with the vision to build an efficient way for small Texas farmers and producers to reach consumers who were interested in fresh, beautiful ingredients but who didn’t necessarily have the time to hunt them down at a farmer’s market.

Since then, we have stayed true to our philosophy of connecting our customers with local, trusted and sustainable farmers and producers who only use natural ingredients. After years of prototyping and experimentation, we have uncovered a need for a new kind of local grocery service. With this in mind, we are expanding our marketplace to offer even more local food choices in the coming weeks, and we have invested in new technology to enhance your shopping experience.

With your support, we can continue to help grow our local farms and invest back into our community. We believe in a transparent food system where customers can make informed choices about the food they buy and eat. Each day we are humbled to see our company bring together our customers with our many wonderful local farms.

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Drop us a line through our contact form if there’s anything else you’d love to see here. We can’t wait to hear from you!